How to Buy an Engagement Ring Online

Buying online can get you a fantastic deal on almost anything, here is our guide to researching engagement rings online and what to look for before you purchase?

When buying diamonds or a diamond engagement ring online, it is possible to get better value for money than high street jewellery stores. Essentially, this comes from one main difference – because the overheads are lower.  Establishing retail premises in prime property hotspots is expensive business – even before you start to count up sales commission, security and advertising into account.

By contrast, online retailers don’t have any of these costs and often have a wider range of diamond engagement rings for you to choose from. At Diamond Manufacturers, we can take your equivalent discount even further as we buy our diamonds directly from international suppliers, cutting out the usual middlemen of branded wholesalers and traders.

What are the key things for you to know before buying your engagement ring online?


Ask friends, relatives or colleagues to give you a recommendation based on personal experience for a reliable online jewellery retailer.

Reputable online jewellers are also only too happy to display customer reviews on their website – these should be clearly displayed.

Independent review websites will give you a balanced idea of reputation. Read plenty of what others say about the jewellers you are researching and consider how trustworthy these reviews appear and balance them against competitors.


Does the website make clear where the company is based and how you can get in touch? Buying a diamond engagement ring is usually a large and considered purchase – this will feel a lot more secure if you know you can easily contact the company, or see your jewellery before you buy. Diamond Manufacturers’ have a showroom suite in the heart of Covent Garden. Although we sell purely online, you are always welcome to make an appointment to visit us to see your diamond engagement ring before you buy or to collect your ring from us in person. We also have a freephone number which rings on the desks of real, UK-based, multilingual diamond experts who are on hand in our London office to help until 10pm GMT. We aim to respond in full to all emails within one working hour of your enquiry, your email will always be sent by an actual member of staff.

Round Cut 0.81 Carat Halo Engagement Ring with Side Stones in Platinum £2,299

Round Cut 0.81 Carat Halo Engagement Ring with Side Stones in Platinum


You can get a good idea by comparing similar diamond engagement rings across a number of online jewellery websites. Don’t be blinded by the discount percentage or the published original price, as they say very little about the actual value of the diamond engagement ring you are about to buy, do your research to ensure you get genuine, natural diamonds, good contact and excellent value.


Will your details be passed on to others for marketing purposes? Diamond Manufacturers delivers a 100% secure shopping experience. That means, for example, that we will never pass, transfer nor sell any of your information to any third party companies. In accordance with the most current Data Protection legislation and for your security and peace of mind we do not keep any record of your credit card details and security information, it is all dealt with via secure retail servers.  We are Verisign Secured verified, McAfee secure certified, and an active member of The SafeBuy Assurance Scheme.


Does the jeweller offer a refund or exchange guarantee? Would you be allowed to exchange the engagement ring you bought for a different one? Would the company charge you an administration fee for refunding your payment? We offer a ‘No Questions Asked’ 90 day Money Back Guarantee from the date you receive your purchase.


How quickly can you expect to receive your purchase and will it be insured during shipping? All of Diamond Manufacturers’ orders within the UK are shipped fully insured with Royal Mail’s Special Next Day Delivery on a complimentary basis. International orders are shipped via Royal Mail for free, and can be shipped with FedEx for an additional fee.

Round Cut 0.25 Carat D/VS1 18k Yellow Gold Diamond Engagement Ring £599

Round Cut 0.25 Carat D/VS1 18k Yellow Gold Diamond Engagement Ring


On average, newly engaged fiancées wait for two months until they get their engagement ring resized – risking losing it in the meantime, or being unable to wear it. Jewellers may also charge a fee for resizing. You will also need to bear in mind that fingers naturally fluctuate in size throughout your life. Diamond Manufacturers offers free lifetime resizing on all diamond engagement rings.

Hidden charges

Are there any hidden charges or are all the prices you see are the final prices? At Diamond Manufacturers shipping, insurance, packaging, and gift options are all provided on a complimentary basis. There are no extras with the exception of priority shipping for International orders.


Insurance companies will be interested in the documents that should accompany your diamond engagement ring. Diamond Manufacturers supplies free valuation certificates with an individual appraisal certificate of your engagement ring that are accepted for insurance purposes.

Buying an engagement ring online doesn’t have to be a stressful experience. If you know what to look out for, and with a little aftercare, your diamond engagement ring should be a treasure for a lifetime.


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